There is a particular kind of conversation that does not happen in most environments.

You have people you can speak with. You may have very few places where you can tell the truth.

The Standard exists for the kind of conversation that cannot happen cleanly with people who need your answer to land a certain way. It is private conversation and advisory for men who want a place to speak without performance, diagnosis, exposure, or consequence.

You do not need to name it first. You only need a place to say it.

Featured in Modern Luxury Power Players

Tracy Thomas

This is for the man who wants a private place to speak freely.

His world may be successful, visible, respected, full, complicated, quiet, restless, loyal, tempted, private, or simply too arranged for the truth to come out cleanly.

He may want a conversation that is intelligent, confidential, and direct — with someone who is not part of the structure around him. Someone who does not depend on his choices, benefit from his restraint, fear his honesty, or need him to remain familiar.

That is enough reason to begin.


The conversation does not have to arrive with a headline.

It may begin with a thought, a desire, a decision, a frustration, a loyalty, a temptation, a grief, a question, or the distance between what appears settled and what remains unsaid.

It may be something you want to understand. It may be nothing more complicated than wanting to speak with someone who is not invested in the outcome. It may become strategy. It may remain conversation.

The time will match what the conversation requires. Each conversation is confidential, direct, and held away from the people, roles, and expectations that usually enter the room with you.


The length of the conversation is chosen with care.

Some things can be said clearly in seventy-five minutes. Some require more room, more context, and a second conversation before it is clear whether the conversation should become something ongoing.

The Standard offers The Private Conversation, The Entry, and ongoing advisory when the conversation calls for something larger. A confidentiality agreement is completed before any scheduled conversation begins.

The Private Conversation

A 75-minute confidential conversation for the man who wants to speak freely without entering an ongoing engagement.

The conversation is limited to the scheduled time. No ongoing access is included.

Fee: $950.

The Entry

A 90-minute opening conversation, followed by a 75-minute conversation within 7–10 days.

Fee: $2,500. If the conversation continues into The Standard, this fee is applied toward the first month.

The Standard

Ongoing private advisory with one 75-minute conversation each week.

Fee: $5,000 / month. Three-month minimum.

Weekly. One 75-minute conversation at the same time each week. Consistent enough to build trust; spacious enough to think clearly between conversations.
Access. Limited weekday access is included only within an ongoing advisory relationship and only for matters connected to the work.
Non-romantic. This is confidential conversation and advisory. It is not dating, sexual conversation, therapy, diagnosis, or crisis support.
Private. There is no group, no cohort, and no public process. What happens in the engagement stays between Tracy and you.

Request a conversation.

Share how you would like to be reached and which conversation you are considering. Payment details and a confidentiality agreement are completed before any scheduled conversation begins.

Request a Conversation

I write weekly on Substack about the private side of success, restraint, consequence, and the thoughts that often stay unspoken.

Read there for the longer pieces behind The Standard, and subscribe to receive new writing each week.

Read and subscribe on Substack →